About Us

Jewellery is an integral part of one’s self. It draws whispers from friends, relatives and a feeling of pride from within. Somira believes that jewellery embraces the soul, it too must be pure.

Established in 2014 under the name of Somira Diam Pvt. Ltd., we have been at the forefront of Design, Craftsmanship & Transparency. The management at Somira has collective experience of more than 80 years across various fields of Diamond Jewellery Manufacturing. With a combination of experience and young energy, the dedicated team at Somira aims at growth and creating jewellery of the highest quality and craftsmanship.

We have ventured across the country in search of the best goldsmiths being proud to be associated with some of the skilled craftsmen in India. Our team of dedicated craftsmen has contributed in the creation of intricate handmade jewellery that matches the modern women with Indian Culture and Tradition.

We follow state-of-the-art testing and valuation processes. Each and every Jewellery piece at Somira is marked with BIS Hallmark giving a touch of authenticity. We are proud members of GJEPC and Bharat Diamond Bourse. These accreditations have helped us earn a loyal following of customers across the country.


Key Personnel

Sonal Shah

With over 3 decades of experience in Diamond Jewellery Industry, Sonal started her career in the 1980s. She has been involved in Diamond Jewellery Manufacturing, with gaining experience in various aspects of Jewellery Making like Design Conceptualizing, Diamond Purchasing, Fluting, etc.

Immense passion for Jewellery and seamless execution of intricate jewellery pieces, Sonal with a vision of being self-made women entrepreneur, decided to initiate a passionate venture "SOMIRA"

Sonal has been at the forefront behind the inception of the company Somira Diam Pvt. Ltd.

Her current profile at Somira involves Designing and Production.


Linesh Dosani

Linesh started his career in the Diamond Industry in the year 1996 with acquiring knowledge in various aspects of the industry like, Rough Diamond Grading, Polish Diamond Manufacturing, Loose Diamond Trading, Diamond Exports and more.

He advanced his experience with supplying Fluted Diamonds to the Jewellery manufacturers based in SEEPZ ensuring precision and timely delivery to meet the export deadlines. With deep insight and knowledge about Diamonds and Gemstones, Linesh skillfully treated diamonds in various colours giving a new facet to the Diamonds in Jewellery making.

Holding an overall industry experience of over 2 decades, Linesh has played an anchor role in setting up the jewellery manufacturing business. His key role in the company is monitoring Jewellery Production, Finance and Sales.


Kaushal Shah

Kaushal inherits business skills from the family textile business of over 70 years. Keen interest and self motivation lead Kaushal to join the Diamond Industry in the year 1993. Polish Diamond Manufacturing was initial Industry experience that Kaushal gained for 3 years. To accomplish the entire expertise, he worked in Diamond Jewellery Department based in SEEPZ.

Kaushal moved to Antwerp-Belgium, to study the market and independently head the Jewellery Department for a company over 10 years. With this immense experience, Kaushal was appointed as a Director of a renowned Indian Sight holder company, to setup the Jewellery Division in coordination with local European team. Business development in countries like Italy, France, Spain, Germany, Holland, Greece, UK, etc. was one of the biggest achievement Kaushal possesses.

With industry experience of 20 years+, Kaushal joined Somira Diam Pvt. Ltd. in the year 2015, and is heading the Marketing and Sales for the company Pan India.